English
Noun
Picture Sorts
#(Advertising) a research tool used to deconstruct the audience�s visual experience of a television commercial.
#:Picture Sorts are the tools most useful to the ad team because it shows them, in pictures instead of words, what is and is not working in the ad.
#(Advertising) a research tool used to diagnose different strengths and weaknesses of the commercial via flow of attention|Flow of Attention, flow of emotion|Flow of Emotion, and flow of meaning|Flow of Meaning.
See also
w:advertising|advertising
w:Copy Testing|copy testing
flow of attention
flow of emotion
flow of meaning
| 