English
Noun
episodic memory
- A subcategory of declarative memory, episodic memory is the type of long term, declarative memory in which we store memories of personal experiences that are tied to particular times and places.
- (Psychology) the system of the brain which stores personal memories and the concept of self. � Endel Tulving, The elements of episodic memory, Oxford University Press, 1983.
- (Advertising) key to understanding the concept of brand image, this part of the brain is accessed qualitatively, through projective techniques and quantitatively, through Picture Sorts techniques.
See also
w:advertising|advertising
w:brand|brand
brand image
flow of attention
flow of emotion
flow of meaning
Picture Sorts
References
The elements of episodic memory E. Tulving, Oxford University Press, 1983.
tr:episodic memory
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