English
Noun
en-noun|sg=flow of emotion|flows of emotion
- advertising Research results that plot the audience�s level and type of emotional response, moment-by-moment, through a commercial.
#:It was easy to see in the flow of emotion results that people had strong negative emotions toward the voice-over, so we had the announcer read the copy less sarcastically and people loved the ad.
- advertising A research technique that deconstructs the dramatic structure of a commercial in terms of emotional response to the advertisement rather than the rational response to the messaging.
See also
w:advertising|advertising
w:attention|attention
w:brand|brand
brand linkage
copy sort
w:copy testing|copy testing
flow of attention
flow of meaning
w:motivation|motivation
persuasion
Picture Sorts
pre-test
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