English
Noun
peak visual (plural: peak visuals)
#(Advertising) the image most recalled by the audience in each crescendo of moment-by-moment pictures, as seen in flow of attention|Flow of Attention research results.
#:There was a cluster of images of a little girl that many people remembered seeing in the commercial, but the one of her laughing was the peak visual.
#(Advertising) an image most likely to be recalled long after viewing an ad and is therefore most likely to contribute to a brand�s long-term image.
See also
w:advertising|advertising
w:copy testing|copy testing
flow of attention
Picture Sorts
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