English

Noun
selling-edge analysis (plural: selling-edge analyses)

#(Advertising) a w:quantitative research|quantitative research technique used in an advertising copy test to determine which product attributes or benefits drive purchase motivation.
#:The potato chip commercial�s selling-edge analysis helped the company to narrow their focus to just three product benefits: flavor, crunch, and fun.

See also
w:advertising|advertising
w:copy testing|copy testing
motivation
persuasion

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