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Complete Definition of "stopping power"

English

Noun

stopping power

  1. advertising a research measure that captures a print ad�s ability to grab the attention of the reader, also known as the attention rating.

#:The Victoria Secret ad�s racy image generated strong stopping power ratings.

See also
w:advertising|advertising
w:attention|attention
brand linkage
motivation
persuasion

Revision and Credits for"stopping power"
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