Definitions | motivation |
| noun
- Willingness of action esp. in behavior
- The action of motivate, motivating.
- Something which motivates.
- A reason for doing something.
- (Advertising) a research rating that measures how both the rational and emotional elements of a commercial affect consumer intention to consider, visit, or buy something.
- The scores showed that 65% of people wanted to visit our website to learn more about the offer after watching the commercial.
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