| Definitions | | sustained emotion |
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noun
- (advertising) One of four archetypal dramatic structure, dramatic structures of commercials characterized by a continuously high level of positive emotions with the brand introduced early as the source of these emotions.
- The Diet Coke commercial featuring a roller girl skating by the ocean with soda bubbles flowing behind her and smiling friends skating beside her to dance music is an example of the dramatic structure known as .
- (advertising) A narrative structure used in commercials known as "producer-type" advertising.''
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