| Definitions | | viral |
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noun
- (context, marketing) A video, image or text spread by "word of mouth" on the internet or by e-mail for humor, humorous, political or marketing purposes; see viral marketing.
- 2002, Nik Lever, Flash Mx Games: ActionScript? for Artists, Focal Press, page 411,
- : Using the Flash ActiveX? control in this way allows you as a developer to create desktop characters, email virals and screensavers.
- 2003, Dave Chaffey, Total E-Mail Marketing, Elsevier, page 2,
- : Most virals are not seen as profiling and data collection exercises, since that would kill the impulse of forwarding to a friend.
- 2005, Russell Evans, Practical DV Filmmaking, Focal Press, page 289,
- : Music company virals are becoming commonplace as costs of promos force labels to reconsider how to target more directly to consumers.
adjective
- (virology) Of or relating to a virus (in the biological sense).
- DNA
- (virology) Caused by a virus.
- infection
- (computing) Of the nature of a virus (in the computing sense); able to spread copies of itself to other computers.
Translations: Etymology: From the stem of (term, virus) with suffix (term, -al).
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